AVC MARKETING COMMUNICATION

Hochiminh Office:
Address: 17 Ton Duc Thang, District 1., Hochiminh City
Tel: (84-8) 8222761/5
Fax: (84-8) 8222816

Hanoi office:
Address: 91B Nguyen Thai Hoc - 4th Floor., Hanoi
Tel: (84-4) 7473187/8
Fax: (84-4) 7473189
Website: http://www.avc.com.vn/

AVC Marketing Communications is one of Vietnam’s leading and most innovative providers of public relations and marketing solutions for multinational and local businesses seeking to gain a foothold in the minds of local consumers.

Founded in 2000 by a former Procter & Gamble marketer, the firm has grown quickly into an organization of more than 20 full-time staff members with diverse skills and backgrounds in professional marketing and public relations.

The agency views its local origins as a major advantage. The experienced staff of marketing professionals has an intimate knowledge of the local market, culture and work practices which they put to work to help their clients meet their marketing and public relations goals. The firm’s employees are driven by one obsession only: to do what’s best for the client’s businesses in this fast-growing, dynamic and competitive emerging market.

The agency’s particular strength is its ability to develop strategically integrated marketing communications solutions based on creative ideas and a solid understanding of our clients’ businesses. By combining these strategies with its extensive understanding of the intricacies of the local media markets, where many of its staff have worked for years, AVC is able to provide end-to-end marketing solutions that have a lasting impact.

Our Approach
Creative
Nowadays, businesses interact with consumers on many domains. It is a wide notion that consumer perception of a company’s products or services significantly affects their purchase decision. Every single piece of communication is an opportunity for someone to experience your brand. Our job is to turn a prospect into a customer and finally a customer into a fan.

In short, creativity is a big differentiation – it creates demand for the brand.

At AVC, we’ve put together winning creative teams with great experience in all media for every single project we do to offer creative that gets brands noticed.

Strategic Planning
In today’s highly competitive market place, the ability to plan strategically for results is crucial to the success of any business promotion campaigns.

Our strategic planning approaches combine the general advertising principles of brand building with our in-dept understanding of local culture/ protocol and consumer behavior. Often-time, we get involved with clients from a very early stage of the campaign and give them advice on a whole range of issues such as project partnership, communication methodology, launch strategy and so on.  Strategic planning must take into account the different scenarios that might occur when implementing a project and develop solutions and contingency for each anticipated scenario.

The four part process that we use:

- Data formulation: We deposit all the data we have obtained into a proof bank and form hypotheses.
- Identify Fact & Data: We use various methodologies to tackle and identify truths about the brand, the customer and the motives behind purchasing.
- Creation: Fact & data in hand we can define exactly when, where and how to reach our prime targets.
- Response: We measure results and determine how we can leverage communication strategy, reinforce the brand and increase brand trial and loyalty.


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